After your Business Web Video is complete, how do you use it to drive traffic to your website? Video SEO is the answer.
What is Video SEO
Video Search Engine Optimization or Video SEO, or VSEO, is the technique of increasing traffic to your website by utilizing video instead of traditional text pages. Some advantages of Video SEO are:
- Google’s goal is to have a mix of content types (Known as Universal Search) on their search results pages and may rank video content higher than other content to ensure searches return a “blend” of Web content.
- According to one report, Video SEO is 53 times more likely to produce a first-page search result than traditional SEO techniques.
So having an online video gives you extra visibility on Google.
Website Video SEO vs YouTube SEO
Where you host your video can have a major impact on your Video SEO strategy. You can host your video with one of the major hosting services, such as YouTube, or you can host it on your own website. Each has its advantages and disadvantages.
The advantage of hosting with YouTube is that it’s the second-largest search engine on the Web and will generate its own search traffic. Also, the large hosting services are more likely to be indexed by Google. The disadvantage is that any links to the video will point to YouTube instead of your site.
If you host a video on your own website you’ll be missing out on YouTube searches and it’s less likely that your video will get listed on Google as compared to the major hosting services. On the other hand, the advantage of “self-hosting” is that if you do get picked up by Google the links to the video will point directly back to your website, so make sure you submit a Video Sitemap to Google as it is one of the keys to getting listed.
Marketing Your Business Web Video
Whether you decide to self-host or host with YouTube, to generate more traffic, you should plan on including video search engine optimization as part of your internet marketing strategy.
