Blog Tag: SEO

An important number in search engine optimization is the Click through Rate (CTR) for each position on a Search Engine Results Page (SERP).

In a previous article, Click Through Rates. The AOL Data Revisited, we looked at one of the historically important sources of “click through” statistics: the 2006 AOL Data Logs. SEOers have long been interested in the large 71% drop in click-throughs, between the #1 and #2 positions and the impact this has on potential Web sales. This large drop has motivated companies to strive to obtain the #1 position.

But how accurate are the AOL numbers? Does the ROI justify the costs involved in reaching #1? One of the problems with the AOL numbers is that they assume that all searchers search the same way and have the same click through patterns. Analyzing the AOL data in greater detail shows that this assumption is incorrect, the search patterns can be quite different, and this throws all the numbers off. READ MORE

An important number in search engine optimization is the Click through Rate (CTR) for each position on a Search Engine Results Page (SERP). One of the major sources of “click through” statistics has been the 2006 AOL Data Logs.

An interesting finding of the AOL data is that it shows a very large drop-off in click-throughs between the #1 position, with 42% of all click-throughs, and the #2 Position, at 12% of all click-throughs. A 71% drop!

So historically in SEO reaching the #1 position has been considered a huge competitive advantage.

Unfortunately, there are a couple of problems with the AOL numbers. READ MORE

Google has rolled out a new look to Google Local (aka Google Maps, aka Google Places). [click picture to enlarge]

Gone is the intrusive Map/7-Pack when you search for a geo-targeted key phrase. In it’s place is a “local” map located off to the right side of the page, and local (7-pack) search results are integrated in with the organic search results, along with thumbnails and reviews.

This is probably good news for folks searching for local business, as all the info about a business is now in one handy place. READ MORE

The goal of search engine optimization is to increase the ranking of your site on Google’s Search Engine Results Page.
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Back in 2007, Google introduced Universal Search.

But what does Universal Search mean?
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