Search Engine Optimization
The goal of Search Engine Optimization is to increase traffic to your website from people who are actively looking for what you are offering.
How Does Search Engine Optimization Work?
About eight out of every ten people will find your website through a search engine.
The good news about search engines is that it doesn’t cost anything to get your site listed.
The bad news is that if your website doesn’t rank on the first page, you’re not a player.
Yes, in this day and age people rarely go beyond the first page of search results. So if you’re not on the first page, you’re missing out.
This is where Search Engine Optimization comes in.
Search Engine Optimization, or SEO, is the process of increasing traffic to your website from search engine queries, through careful Keyword Selection, Website Optimizing and Backlink Generation.
Properly done, SEO will bring people to your website who are actively looking for what you are offering.
Our Search Engine Optimization Services
After learning your business objectives and website plans, we develop a SEO strategy that is unique to your needs.
Using industry proven techniques, we focus on five key areas:
- Keyword Research
- Competitor Analysis
- Website Optimization
- Link Building
- Web Analytics
Keyword Research
Using a combination of brainstorming, customer surveys, market competition analysis, and research tools such as Google AdWords we will develop a list of optimal keywords and keyphrases targeted to your business.
Competitor Analysis
As part of the keyword research process, we will analyze your competitors websites for keywords, and in addition, sites linking to your competitors are a good starting point for links during the link building campaign.
Website Optimization
Search engines place emphasis on where keywords are located in the page filename and title, header tags, link descriptions and page text. We will optimize your website for the best placement of keywords on each page.
Link Building
Search engines, especially Google, like links, especially links from quality websites to your website. Link Building is the process of creating these links. Techniques we use include: Link Baiting, Directory Submissions, Social Networking and Social Bookmarking.
Web Analytics
With Analytics, we can analyze your website traffic to see how many people are visiting your site, how they get to your site, how they navigate through it, how long they stay, and ultimately how they become your customers.
See Also
- Search Engine Optimization Overview: A more detailed look at our SEO process.
- SEO Portland Oregon – The Home Page.
- SEO, Web Design, Video SEO… – Our Services page.
- Website Design Services – More on our Web Design services.
