If you are a business that generates most of its revenue through “Local” sales, then Local Search should be an important part of your SEO plan.

What Is Local Search?

When a person searches on Google for a “Geo-targeted” keyword or keyphrase, such as “dentist Portland Oregon”, then Google may generate a Map with seven companies listed beside it (see picture below).

SERP

These seven companies are known as the “7-pack” and if you’re a local business this is where you want to be.

How can my company get listed in the 7-pack?

The goal of Local SEO is to get listed in the 7-pack. Depending on how competitive the market is, this may be quite difficult. At a minimum, your business must be registered with the major search engines:

An immediate benefit of registering is that people searching using say, Google Maps, will now also see your company (see picture below).

Google maps

However, registering is only the first step. We have more information on our Local SEO blog article.

If you are a “Local” Business, let us help you with your Local SEO campaign.

See Also

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