The goal of Search Engine Optimization is to increase traffic to your website from people who are actively looking for what you are offering.
The Advantages of Search Engine Optimization
About eight out of every ten people will find your website through a search engine. However, in this day and age people rarely go beyond the first page of search results. So if you’re not on the first page, you’re missing out.
This is where Search Engine Optimization comes in. Search Engine Optimization, or SEO, is the process of increasing traffic to your website from search engine queries, through careful Keyword Selection, Website Optimizing and Backlink Generation.
Properly done, SEO will bring people to your website who are actively looking for what you are offering.
Our Search Engine Optimization Services
We can tailor a Search Engine Optimization strategy to fit your goals and budget. In general, we offer three different SEO services:
- Keyword Research, Competitor Analysis and ROI
- SEO Development
- SEO Consulting
Keyword Research, Competitor Analysis and ROI
Keyword Analysis is the process of determining which keywords users will be searching for that are relevant to your business. Keyword selection is probably the most important piece of the SEO process. Optimizing your site to the wrong keywords or keyphrases, will result in a website that your target audience will not see.
Using a combination of brainstorming, customer surveys, market competition analysis, and research tools such as Google AdWords, Google Analytics, Google Webmaster Tools and Server Log Files, we will develop a list of optimal keywords and keyphrases targeted to your business.
As part of the keyword research process, we will analyze your competitors websites for keywords, and in addition, sites linking to your competitors are a good starting point for links during the link building campaign. Lastly, we calculate your Return On Investment to determine if SEO is cost effective for your business. For highly competitive keywords or keywords with low traffic volume, SEO may not be a cost effective solution for you.
SEO Development
After Keyword Research has been completed and it is determined that SEO will be cost effective for your business, the next step is to implement the SEO campaign.
SEO Development consists of 2 major parts: Website Optimization and Link Building. We can do the SEO Development or we can train you to do it. (See SEO Consulting below)
Website Optimization
Search engines place emphasis on where keywords are located in the page filename and title, header tags, link descriptions and page text. We will optimize your website for the best placement of keywords on each page.
Link Building
Search engines, especially Google, like links, especially links from quality websites to your website. Link Building is the process of creating these links. Techniques we use include: Press Releases, Article Writing, Blogging, Social Networking and Directory Submissions.
SEO Consulting
For businesses that wish to do the SEO Development themselves, we offer a SEO consulting pricing model. We give you advice and training on Website Optimization and Link Building and you do the actual work.
For some people this option may be the most cost effective solution.
For more information on SEO pricing models, see the Pricing Page.
See Also
- SEO Portland Oregon – The Home Page.
- Website Design Services – More on our Web Design services.
- Business Web Video Services – More on our Business Web Video services.
- Search Engine Optimization FAQ – Questions and Answers about SEO.
- Website Design FAQ – Questions and Answers about Web Design.
