An important number in search engine optimization is the Click through Rate (CTR) for each position on a Search Engine Results Page (SERP). One of the major sources of “click through” statistics has been the 2006 AOL Data Logs.
An interesting finding of the AOL data is that it shows a very large drop-off in click-throughs between the #1 position, with 42% of all click-throughs, and the #2 Position, at 12% of all click-throughs. A 71% drop!
So historically in SEO reaching the #1 position has been considered a huge competitive advantage.
Unfortunately, there are a couple of problems with the AOL numbers. READ MORE
Google has rolled out a new look to Google Local (aka Google Maps, aka Google Places). [click picture to enlarge]
Gone is the intrusive Map/7-Pack when you search for a geo-targeted key phrase. In it’s place is a “local” map located off to the right side of the page, and local (7-pack) search results are integrated in with the organic search results, along with thumbnails and reviews.
This is probably good news for folks searching for local business, as all the info about a business is now in one handy place. READ MORE
We just finished a new Youtube High Definition (HD) Video introducing Spiderman Artist and Inker Randy Emberlin’s Summer Art Camps…
This Online Promotional/Business Video was produced by Peabody award winning videographer, Andy Elliott. A Promotional video is a short (one to three minutes) video designed to inform and educate your potential customers about you and your business. See our Video SEO Marketing page for more information about our Online Promotional/Business Videos. READ MORE
One of the questions when dealing with Online Promotional Videos is where to host the video. You can host on a video hosting website such as Youtube or Dailymotion, or you can host on your own website. An issue is which hosting option offers the best video quality. In this post we look at the quality of two hosting services: Youtube and Vimeo. READ MORE
has been the 2006 AOL Data Logs.
