Video SEO

Video Search Engine Optimization or Video SEO, is the technique of increasing traffic to your website by utilizing video instead of traditional text pages. In theory, some advantages of Video SEO are:

• Google’s goal is to have a mix of content types (Known as Universal Search) on their search results pages and may rank video content higher than other content to ensure searches return a “blend” of Web content.
• According to one report, Video SEO is 53 times more likely to produce a first-page search result than traditional SEO techniques.

Video SEO was all the buzz a few years ago, but never really was effective.

Web Videos are most effective not as traffic generators, but as “conversion” generators. A potential customer watching a video on your website tends to raise their comfort level and encourages them to take action.