Search Engine Optimization Overview

The goal of Search Engine Optimization is to increase traffic to your website from people who are actively looking for what you are offering.

About eight out of every ten people will find your website through a search engine. However, in this day and age people rarely go beyond the first page of search results. So unfortunately, if you’re not on the first page, you’re missing out.

Search Engine Optimization, or SEO, is the process of increasing traffic to your website from organic search engine queries, through careful Keyword Selection and Website Optimizing.

Keyword Research

Keyword Analysis is the process of determining which keywords users will be searching for that are relevant to your business. Keyword selection is probably the most important piece of the SEO process. Optimizing your site to the wrong keywords or keyphrases, will result in a website that your target audience will not see.

An important question to answer is “will SEO be cost effective for your business”. For highly competitive keywords or keywords with low traffic volume, SEO may not be a cost effective solution for you.