Universal Search
POSTED by: on 06/08/2010
Back in 2007, Google introduced Universal Search.
But what does Universal Search mean?
Well, it’s quite simple really. When Google returns a search results, it can be a “blend” of News links, links to Videos, links to images, links to Blog entries, as well as normal search results. This is “Universal Search”.
See the image below, which is a Google results page searching for “Steve Jobs”.
The thing about Universal Search is it offers more opportunities for search engine optimization.
Take for example, online videos. According to one source a video is, in theory, 53 times more likely to make the first page of Google than an ordinary text page.
Which means, among other things, your internet marketing package should include plans for online promotional videos and video search engine optimization.
